In a highly competitive market, parity is not enough. It’s becoming increasingly difficult for businesses to differentiate themselves...

How to Effectively name your Product or Business for Maximum Impact. When it comes to marketing, one of the most important decisions you...

A lot of people think that creating a pretty logo and putting it on their website is all they need to do in order to create a their brand.

The savviest marketers conduct the necessary research know exactly who their buyers are and why they'll purchase their products or services.

Many companies benefit from long-term relationships with their marketing agencies. Afterall, long-term invested relationships are the...

In order to successfully brand a product, it is important to understand the difference between want and need. All too often, companies...

Many businesses are using responsive direct mail to communicate with customers and prospects. These campaigns include online engagement as w

According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95...

How to Effectively Engage Patient Behavior

Updated content. Originally published December, 2020.

An Overview of Scenario Planning in a Changing Landscape Your marketing director role is complex for many reasons. Your responsibility is...