In a highly competitive market, parity is not enough. It’s becoming increasingly difficult for businesses to differentiate themselves...

How to Effectively name your Product or Business for Maximum Impact. When it comes to marketing, one of the most important decisions you...

A lot of people think that creating a pretty logo and putting it on their website is all they need to do in order to create a their brand.

Brand-Device Adds Creative Strategist Neil McQueen to its Growing Agency Team.

In order to successfully brand a product, it is important to understand the difference between want and need. All too often, companies...

Many businesses are using responsive direct mail to communicate with customers and prospects. These campaigns include online engagement as w

According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95...

How to Effectively Engage Patient Behavior

Updated content. Originally published December, 2020.

Physicians are wonderful at healing their patients and improving the quality of their lives. But what about the health of the physician...

Last year was a year unlike anyone has ever experienced. Marketing departments scrambled to adapt long-established plans strategies to...

It's important to understand that the biggest change today is that business to business buyers now have the ability to move themselves...