In a highly competitive market, parity is not enough. It’s becoming increasingly difficult for businesses to differentiate themselves...

A lot of people think that creating a pretty logo and putting it on their website is all they need to do in order to create a their brand.

The savviest marketers conduct the necessary research know exactly who their buyers are and why they'll purchase their products or services.

How is DIY marketing affecting creative agencies and are template-driven platforms really best tool to create your marketing materials?

Many companies benefit from long-term relationships with their marketing agencies. Afterall, long-term invested relationships are the...

Brand-Device Adds Creative Strategist Neil McQueen to its Growing Agency Team.

According to Harvard Business School professor Clayton Christensen, there are over 30,000 new products introduced every year, and 95...

There is a lot of debate in the marketing and advertising industry about which is better: Is it smarter to hire an ad agency or an...

Physicians are wonderful at healing their patients and improving the quality of their lives. But what about the health of the physician...

The short answer is no. Branding and Marketing serve two different, but critical functions. Here is a brief overview of how to...